Are you on a path toward creating a marketing plan for your organization? Maybe you're trying to promote a new nonprofit venture you're beginning, or...

Does your church have effective brand messaging? If you haven’t put an intentional effort into building your brand, that means your audience is...

Your church website shouldn’t just be something you throw online. It serves a purpose, and there are strategic pieces of information that you need...

Do you know what your nonprofit or ministry's unique differentiators are? What will make you stand out in the crowd? Unfortunately, it's not enough...

Can your Instagram profile set up really make that big of a difference for your success? Absolutely. Let’s talk about how to make sure your...

Leadership is hard. Navigating a pandemic is hard. In this episode, we're discussing 5 types of leaders we’re seeing amidst this pandemic. And...

Covid-19 has thrown us all for a loop. While these times have felt uncertain, we’ve also seen organizations get more creative and seen new...

Here at The A Group, we love being students of industry experts to ensure we’re growing and evolving as people and as an agency. This week we...

People are looking at your organization more critically and suspiciously than ever before. You must frame your mission within a culture of...

It’s almost impossible to prepare yourself or your organization for what we have encountered over the past few months. And as a leader of any kind,...

If you lead a nonprofit, ministry, or sell goods or services for profit, you have what we call “an engagement cycle” with your...

Is your nonprofit’s accounting in tip-top shape? If it’s not, you’re likely risking inefficient use of resources, and basing crucial decisions...

In this episode, we're talking about the Start/Stop/Continue exercise, vastly used by organizations to determine what needs to be cut or started in...

While no nonprofits are going to get this new "business as usual" thing perfect during a pandemic, there are some crucial opportunities being missed...

After the initial surge of online church service viewings at the start of the quarantine, studies show that 48% of those who watched online at first,...

If you are a leader of a nonprofit or ministry, your personal brand matters. Some of you may not even realize that you have a personal brand, but if...

The “normal” we are coming to realize will be here to stay to some degree. We entered into uncharted territory over the past couple of months,...

If you lead or work for a nonprofit of any kind, you likely have a ton of questions surrounding your donor development efforts. Questions swirl...

As we progress and lead through this pandemic, it still feels like there things are constantly changing. However, we still continue to learn and...

In the past month, nonprofits and ministries have fast-tracked efforts to digitize their operations to support remote working, while having to...

Easter 2020 has come and gone, and while the stress of tackling that special Sunday in an all digital era has come to an end, the virtual nature of...

While it can be easy to focus on all of the overwhelming and daunting results of the Covid-19 pandemic and its stressful impact on your organization,...

Odds are, 90% of the people reading this right now are having to work from home due to Safer at Home orders. And while we all agree that these are...

As if running your church and ministries isn’t hard enough on a normal day, add in a world-wide pandemic, and you’ve now got a whole new set of...

A lot of marketing campaigns are a waste of money. Why? Because most marketing campaigns start at the wrong place. We have developed a fool-proof...

Many people are starting to notice that younger leaders are showing up in big ways and leading organizations to faster growth than a lot of...

Your nonprofit’s ROI (return on investment) of its marketing efforts can be difficult to measure and understand. It's often easy to let the...

If you want heavy email readership and high open rates, ultimately allowing you to communicate to mass amounts of people in an effective way, it’s...

Under Pete Wilson's leadership as senior pastor for 15 years, Cross Point Church grew from just an idea to one that had 5 campuses and thousands of...

In our new Difference Makers series, we interviewed Maurilio Amorim, CEO of The A Group, on his journey of building a successful business from the...

While having a board for your nonprofit is a non-negotiable, who serves on your board is typically up to your discretion. And from time to time,...

A new decade brings new trends and things you need to look out for as you continue sharpening your marketing plans for the year. Listen in to these 5...

While there are all types of new fads and trends for growth in the ministry world, today Pete Wilson is talking about four things that you must do...

It's not too late to make one final push with your donors to meet your fundraising goals in 2019. 10% of gifts are given within the last three days...

Effective brands are composed of two crucial things: strategic messaging and a defined visual design. Listen in as we talk about why each is so...

While strategies to solicit gifts from donors on Giving Tuesday can be all-consuming for nonprofits, the Giving Tuesday aftermath is really where you...

Living in an intentional state of gratitude impacts far more than just your mood. We’re focusing on shifting our mindsets to one of gratefulness...

It can be challenging keeping up with the latest and greatest marketing tools available to you. It seems like as soon as you get the hang of one...

On this episode, we're debating back and forth on whether #GivingTuesday is actually beneficial for all nonprofits. There are some important...

Churches and nonprofits seem to have a constant pressure to always be on the leading edge of creativity. How do you keep your teams inspired? How do...

It can be challenging keeping up with the latest and greatest marketing tools available to you. It seems like as soon as you get the hang of one...

All strong, impactful and effective teams have one thing in common: trust. While "trust" can feel like an intangible and/or subjective team quality,...

For nonprofits and ministries, good storytelling can help you captivate donors, raise money and heighten awareness for your cause. And while there...

What you're communicating to your nonprofit or ministry's target audiences matters. If your message is confusing, unclear or irrelevant, there’s a...

It's easy to get caught up in doing good, isn't it? It's almost addicting. As a nonprofit, you have a specific goal and mission, but it can be easy...

You can't make a second first impression. Making your church guests feel welcomed, catered to, and cared for from the moment they step foot in your...

Is your nonprofit at risk to becoming victim to credit card fraud? The answer is "yes." Sadly, now more than ever, nonprofits are experiencing the...

Are you retaining your current donor-base? Yes, new donors are important to your cause, but your current donors (the people who currently keep you...

Maurilio Amorim, The A Group CEO, dives into Part 2 of Social Media Trends Your Nonprofit Should Know in 2019. We reviewed the first four of the...

“Leadership” is no foreign concept to you. You’ve heard all about how to hone your leadership skills and sharpen your vision-casting. But on...

Employees who get the best results, see the most growth, and are the most valuable inside of nonprofit or ministry organizations have figured out how...

While new technology and new tools frequently change the digital landscape, one thing remains the same: social media is a critical component for your...

While there are many paid marketing tactics that you should consider, there is a free marketing tool that your nonprofit needs to cultivate. Your...

Digital marketing is the name of the game, where content is king and targeting is a must. The digital landscape is constantly changing, which makes...

If you're a leader or manager of any kind, you likely know what it's like to have someone on your team who is either underperforming, divisive or...

While there are several social media platforms that your nonprofit or ministry can advantage of, Instagram in particular is hitting its stride more...

As a nonprofit, it's easy to focus on gaining new donors as a means to grow and reach your financial goals. However, many organizations show that...

While we often talk about organizational growth, rarely do we focus on personal growth. Growing organizations need healthy leaders. On this episode...

Whether your nonprofit is capitalizing on marketing via its website, social media, or digital ads, it’s important to keep in mind that simply...

Have you ever struggled with being too deep "in the weeds" of your organization? It's one of the easiest things to do. The days get busier, the to-do...

If you're a nonprofit or ministry, it's likely that at some point (if not already) you will need to work with a marketing agency to help you grow...

Are you engaging your board in fundraising? If not, you need to. And while this may be an uncomfortable task for many, your board should be giving...

Do you know anything about Gen Z? You know, the generation following behind the millennials? They're being referred to as the "most philanthropic...

Not conducting research for your organization could end up costing you far more marketing dollars than it does to have the research done. If you're a...

If you're not well-versed in the newest "micro-influencer" advertising trend on social media, you can't miss today's episode. We're taking a deep...

If you're a senior pastor or church leader of any kind, you likely have goals that circle around church growth and reaching more people. And while...

Senior Strategist at The A Group, Kristen Shoates, gives us the deep dive on why investing time and resources into a strategy for your marketing...

"Everyone is a leader somewhere. Whether a parent, pastor, coach, or CEO, anyone can learn to lead hospitably. In a world that far too often feels...

How do you know when your brand should consider a refresh? Rebranding is not something your organization should do too often or on a whim, but there...

Gaining trust with your teams is crucial to having productive, energized, and mission-driven employees or volunteers. Not to mention the impact it...

Have you ever worked for a difficult boss? Sometimes you can love your job, but your manager or boss makes it hard to want to come to work every day....

It's a new year, and it's time get inspired. But do you ever find yourself in a position where you're unmotivated or all of the creative cylinders in...

Sadly, nonprofit organizations that don’t embrace change are sure to fall behind, plateau, or, worse yet, deteriorate. So, what can you do and...

The Christmas season is quickly approaching, and for most churches, this means lots and lots of planning and programming. But what should you focus...

Giving Tuesday can quickly creep up on nonprofits and ministries without you having the chance to really prepare or take advantage of the...

Matt Brauning, expert on leadership and best-selling author, shares how to find your unique drive as a leader. What fuels you? What innate nature...

If you’re in a growing nonprofit or ministry, it’s inevitable that you’ll be expanding your team. In fast-growing seasons, it feels like...

Jeffrey Davidson, renowned team building expert who has worked with organizations like SouthWest, Walmart and Harvard, is talking to us about how to...

Your church website is now your virtual front door. It's a crucial tool for growing your church and reaching more people. But what exactly needs to...

As a nonprofit or ministry, you're always trying to move the needle and make a bigger impact. And to make a bigger impact, you're likely having to do...

Are you asking the right questions about your nonprofit? It's easy to get in the weeds of operation and not step back to ask yourself the big...

Digital platforms are the new front door to your church. What are you doing to capitalize on that? Today, we're giving you four invaluable tips...

One of America's top 25 fundraising experts, Lori Jacobwith (founder of Ignited Fundraising), sits down and spills her invaluable knowledge about the...

Do you know what your nonprofit or ministry's unique differentiators are? What will make you stand out in the crowd? Unfortunately, it's not enough...

Simone Joyaux, renowned board whisperer, author and fundraiser extraordinaire, dishes out some invaluable advice on how to best lead your board. Your...

Minicast Alert! We're introducing our new bite-sized version of our podcast. Listen in to this minicast about how to effectively lead through change...

Joshua MacLeod, founder of nonprofit Instruments of Joy, knows a thing or two about how to best manage your time when balancing all that life throws...

Paul Schmitz, founder of a nonprofit called ShowerUp, walks us through the process of taking a nonprofit from concept to launch. He talks all about...

Mike Hamilton, an SEC Athletic Director turned nonprofit leader, shares about the unique similarities between the two seemingly different leadership...

Angus Nelson, a marketing mastermind/executive consultant/leadership guru, pours out his knowledge on influencer marketing, the future of work and the...

Branden Harvey, a highly sought-after storyteller focused on the good in the world, tells us all about his journey that took him from photographing...

Cameron Bartlett, former social media marketing manager for International Justice Mission (IJM), shares with us the five mistakes that most nonprofits...

Having a strong organizational culture is no longer an option in today's workforce- people want to love where they work! As a nonprofit or ministry,...

Jarrid Wilson, social media guru and Founder of Anthem of Hope, downloads three tips that helped him gain unparalleled traction on social media. ...

Russell Cooper, Co-Founder of Tailored Fundraising, is talking all about how to successfully make "the big ask" and get a generous response almost...

Buddy Teaster, CEO of Soles4Souls (the largest provider of free shoes to children in the world), joins us to discuss the top three things that...

Episode 1: Pete Wilson is joined by his friend, Chuck Dennie, as they introduce the Another Way podcast and provide five invaluable tips that will...