Episode 31: Why Strategy Actually Matters

Senior Strategist at The A Group, Kristen Shoates, gives us the deep dive on why investing time and resources into a strategy for your marketing efforts will save countless wasted dollars as you carry out your goals and mission. Get ready to take some notes as she details why strategy really matters, and how to begin creating a plan that works.

If you're interested in StratLab as mentioned in this episode, learn more here!