Episode 71: How to Measure the ROI of Your Marketing Efforts

Your nonprofit’s ROI (return on investment) of its marketing efforts can be difficult to measure and understand. It's often easy to let the measuring of metrics to fall by the wayside amidst the busy day-to-day of running your nonprofit or ministry. Learn how to measure the effectiveness of your varying marketing tactics in this conversation with Maurilio Amorim, CEO of The A Group.

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