Does your church have effective brand messaging? If you haven’t put an intentional effort into building your brand, that means your audience is filling in the gaps and defining your brand the way they see it…which isn’t always a good thing. That’s why creating brand messaging – yes, even for churches – is so important! It equips you to define who you are and empowers your audience with language to talk about you. Listen in to discover why your church brand messaging may not be working in your favor.